OBE理念下电子商务专业双创人才培养实践

——以西安翻译学院为例

摘 要 “互联网+”“大众创业、万众创新”等时代背景下，电子商务实现快速发展，同时引发各种新业态的形成，激发各行业对创新创业人才的需求。文章以OBE理念为基础，在电子商务专业建设中融入OBE理念培养双创人才，提出基于OBE理念的电子商务双创人才培养路径，以探索出一条有效、合适的双创人才培养之路。

关键词 OBE理念；电子商务专业；双创人才培养

中图分类号：G642                            文献标识码：A    DOI：10.16400/j.cnki.kjdk.2023.20.008

Practice of Cultivating Innovation and Entrepreneurship Talents

in E-commerce under the OBE Concept

——Take Xi'an Fanyi University as an example

FENG Xiaolan

（School of Information Engineering， Xi'an Fanyi University， Xi'an， Shaanxi 710105）

Abstract Under the era background of "Internet plus"， "mass entrepreneurship and innovation"， e-commerce has achieved rapid development， triggered the formation of various new formats， and stimulated the demand for innovation and entrepreneurship talents in various industries. The article is based on the OBE concept and integrates it into the construction of e-commerce majors to cultivate entrepreneurship and innovation talents. It proposes a path for cultivating e-commerce entrepreneurship and innovation talents based on the OBE concept， in order to explore an effective and suitable path for cultivating entrepreneurship and innovation talents.

Keywords OBE concept; e-commerce major; entrepreneurship and innovation talent cultivation

1  OBE教育理念的内涵

成果导向教育（Outcomes-Based Education，以下简称OBE）模式倡导以学生为中心，强调学生的预期学习成果的确定、达成方式以及达成度的评价，其核心目标是以提升个人能力为根本、遵循学生个性发展的需求、以个性评估为动力、以持续改进为重点来适应未来教育和就业市场的需求。（剩余4584字）