文旅融合视域下博物馆弘扬中华优秀传统文化宣传教育探讨

中图分类号：G266 文献标识码：A 文章编号：2096-4110(2025)08(a)-0167-04

Discussion on the Promotion of Excellent Traditional Chinese Culture Through Publicity and Education in Museums from the Perspective of the Integration of Culture and Tourism

ZHOU Gengmei (Shantou Revolutionary History Museum, Shantou Guangdong,515O31, China)

Abstract:Againstthebackdropoftheintegrationofcultureandtourism,this paperaddresses thenewchalengesfacedbymuseumsintheirpubityandeducaionork,suchasthmonotousfoofulualdissmnationinsuffentdepthof tologyapplication,imbalaeinsocedistrtionddevelopet,sotionetweducatioalfuctiosdtoudd weak talentandmechanismsupport.Itdelvesintothecootationandcharacteristicsoftheintegrationofcultureandtourismand proposesaserisoftargetedinnovativestrategies,includingthecostructionofimmersiveexperiencesenariosthroughioative digitaldisplaymethods,theinnovationofstudytraveleducationmodelstroughdeepeningmuseumshoolcooperation,theproo tionofregionalcoodinateddevelopmentbyoptimiingresourcealocation,testrengthenigoftalentcultivationandinceie anisms,andtheimprovementofevaluationandfedbackmechanisms.Theaimistoenhancetheserviceeficiencyofmuseumpublicityandeducationpromotetheinheritanceanddisseminationoftraditionalcultureintheprocessofculturalandtourisminteation and provide theoreticalreferencesandpractical paths forthehigh-qualitydevelopment of museums in the new era.

Key Words: Integrationofcultureand tourism; Museum;Promotion;Excelenttraditional Chineseculture;Publicityandeducation;Cultural dissemination

作为新时代推动文化产业与旅游产业协同发展的重要战略，文旅融合通过在资源、产业、市场、服务等层面深度整合，实现文化价值与旅游功能的相互赋能，满足人民日益增长的高品质精神文化需求。（剩余6212字）