城市宣传片中多模态隐喻和转喻认知建构研究

——以《安阳》为例

打开文本图片集

中图分类号：J959;H15文献标识码：A

文章编号：2096-4110（2025）08（a）-0044-04

Research on the Cognitive Construction of Multimodal Metaphor and Metonymy in City Promotional Films

—Taking Anyang as an Example

WANG Nei

（XinxiangUniversity，XinxiangHenan， 453OO3，China）

Abstract：Inorder todeplyinvestigatetheroleofcognitivemechanismsof multimodalmetaphorandmultimodal metonymyin thecityimagepromotionalfimsandteconstructedcityimage，takingheO24versionofAnyangslatestcitypromotionalvideo Anyangasanexample，thestudydeconstructsthemultimodal metaphorsandmultimodalmetonymiesembeddedinit，andsmmarizes thecitymageionsructs.ItisfoundthatthvideoAnangconstructsfourtyesofultimodalmetonymis，amelyR WHOLE，PROPERTY FOR CATEGORY，BEHAVIOR FOR STATE，and EFFECT FOR CAUSE，and four types of multimodal metaphors，namely，ENTITYmetaphor，COMPETITIONmetaphor，ACTIONmetaphor，andJOURNEYmetaphor，throughtheuseof words，iages，andusicmodalityUsingteabovecainsofultimodalmetaphorsandmetonymies，thepromotioalvideobuildsa goodimageofthecityandAnyangisacitywitharichhistoryacityofvitalityandinnovation，acityfvigor，andacitywitha bright future.

KeyWords： Multimodal metaphor; Multimodal metonymy;Anyang; Cityimage; Cognitiveconstruction; Promotionalfilm

近年来得益于多媒体技术的飞速发展，城市宣传片作为城市形象宣传“视觉名片”的作用日益显著。（剩余5613字）