新媒体环境下河南传统戏剧类非遗的活态传承探析

中图分类号：G127;J825 文献标识码：A 文章编号：2096-4110（2025）08（a）-0038-06

Exploration on the Living Inheritance of Henan Traditional Opera Intangible Cultural Heritage in the New Media Environment

（NanyangInstituteof Technology，NanyangHenan，473oO4，China）

Abstract： Withtherapid development of nemediatechnology，traditional artisfacing unprecedentedopportunitiesand challenges.Henan，asoneoftheimporantbirtplacesoftraditionalChineseculture，hasabundantintangibleculturalheritagersources oftraditionalda.oweer，inepidevelopntprocsofodeocietyenan'sadiioalteatricalintangiblelal heritageisfacingmanychallngessuchasaudiencelossandshortageofinheritors.Howtoachieveitsdynamicinheritanceinthe newmediaenvironment hasbecomeanurgentproblemtobesolved.Thisstudyaims to exploretheimpactofthenewmediaenvironmentonthedynamicinheritanceof taditional theatricalintangibleculturalheritageinHenanProvince.Itproposesstrategiesand suggestios forusingnew mediaforbrandbuildingandpromotion，inovativecommunicationmethodsandcontent，strengthening crossdisciplaryopatioduliagprfesioaltalentsamiciacidertprideocal practical guidance for the dynamic inheritance of traditional theatrical intangible cultural heritage.

KeyWords：Newmedia; Henan traditionalopera; Intangible Cultural Heritage （ICH）; Livinginheritance; Cross-disciplinarycollaboration; Communication ecology

近年来，我国政府高度重视非物质文化遗产（以下简称“非遗"）的保护与传承，出台了一系列政策法规，如《中华人民共和国非物质文化遗产法》《关于进一步加强非物质文化遗产保护工作的意见》等，旨在推动非遗的传承与发展。（剩余9169字）