公共图书馆世界读书日阅读推广活动创新机制探索

中图分类号：G252.17

文献标识码：A 文章编号：2096-4110(2025)08(a)-0097-04

Exploration of Innovative Mechanisms for Reading Promotion Activities on World Book Day in Public Libraries

LI Jiayi, GUO Zhen,AN Xiu (ShandongLibrary,JinanShandong,25oiOo,China)

Abstract:Inthecontextofvigorouslypromoting nationwidereading,public libraries,asimportantservice fronts forreadig pro motionplayacucialroleinpromotingWorldBooDayissudyselects35provinialpubliclibrarsassubjectsofivtatio colectingrelatedcontentpublishedonmultimediaplatforms,suchasoficialwebsites,WChatpublicaccounts,Weibovideoac counts,andDouyinduringWorldBookDay2O24.Throughonlinesurveymethodsandcontentanalysis,itsummariesandcategorizes thedataandtypesofreading promotionactivities.Theanalysisexaminestheinnovativemechanisms ofreading promotionactivitis fromfourdimensios:iovationnforontentiovation,articipationmechanisminnovationndinovationipublicityad promotion.Additionally,itsummarizesteexistingproblesinpubliclrariesreadingpromoton,imingtoproviderfereeforth innovative development of public libraries‘reading promotion activities on World Book Day.

Key words:WorldBok Day;Provincial public libraries;Reading promotion;Innovative mechanisms;Onlineandofline;Interactive experience

世界读书日起源于1995年的联合国教科文组织大会，旨在推动更多人关注和参与阅读活动。（剩余6542字）