文化移情视角下新媒体跨文化传播路径探究

——以YouTube博主LittleChineseEverywhere为例

中图分类号：G206文献标识码：A

文章编号：2096-4110（2025）08（a）-0145-06

An Exploration of Cross-Cultural Communication Path of New Media from the Perspective of Cultural Empathy

—Taking YouTube Blogger Little Chinese Everywhere as an Example

HE Jiang， YAO Siyu （DalianMinzuUniversity，DalianLiaoning，1166OO，China）

Abstract：Intheeraofnewmedia，wherecommunicationincreasinglypenetratesgrasrots levels，cultural empathyhasbecome thecornerstoneofefectiveinterculturalcommunicationunderdiverseculturalcontexts.Basedonthetheoryofculturalempathy，this paperusescontentanalysisandtextanalysistoanalyzethetopnine videosandcomments inYouTubeblogerLitleChineseEverywhere.Itisfoudatiocsofaioitsalateolaioso people toshowthereallandscapeofpeople'slivelihoodinChinaandestablishesemotionalconnections withoverseasaudienes.The reviewsampleswereestablishedbypurposefulrandomsampling.Throughtheanalysisofthesamples，itwasfoundthatoverseasaudiencesshowedapositiveemotional tendencytothevideocontents，andthespreadofthecontentscausedtheaudiencesempathyeffect.Meanwhile，thepapersummarizesfeasiblepathsforcross-culturalcommunicationofnewmediathroughanalysisof individual users.Firstofallweshouldmakethecosculturalommunicationcontent "grassrootsandnaowthepsyhologicaldistancewith overseasaudiences.Secodlypromotingdiverseculturalcotentandfullyleveragingulturalempathyandresonanceareucialnd adhere to the principle of moderate cultural empathy.

KeyWords： External communication; Cultural empathy; Social media; National image; Audio-visual language;Grassroots

“移情"（Empathy）一词源于德语，初始含义是把自己的主观情感赋予客观事物上，认为该事物同样拥有人的感情。（剩余8860字）