“三农"短视频赋能乡村振兴的推进路径研究

中图分类号：F323 文献标识码：A 文章编号：1004-0714（2025）08-0111-04

Research on the Promotion Path of Rural Revitalization Empowered by Short Video of Agriculture, RuralAreasandFarmers

MAOXiajing (ChinaJiliangUniversity,3iooi8,Hangzhou,Zhejiang,China)

Abstract:Inthecontextofrural revitalization，shortvideosasa“new window”，showcase thereal rural environmentandthechangesinChineserural culture,bringing backrural symbolstothepublic'sfieldof visionandbecominganimportantforcedrivingruralrevitalization.However，intheprocessof empoweringruralrevitalizationwithshortvideos,therearestillreal dilemmas suchaslowinnovation,serious content homogeneity,theriseofmoneyism,andwidespreadentertainment.Inresponsetothisphenomenon,this paper proposesoptimizationstrategiesfromtheperspectivesofcreativesubjects,creativecontent,anddisseminationchanels,inorder tocontributetotellinggood storiesofruralrevitalization,shapingabeautiful image of rural areas，and driving comprehensive rural revitalization.

Keywords:Agriculture，Rural areasand Farmers；Short Video;Rural Revitalization

一、“三农"短视频赋能乡村振兴的价值意蕴

在数字技术的赋能下，“三农"短视频对中华优秀传统文化的输出以及农民形象重塑具有重要意义。（剩余7277字）