老字号企业的守正创新策略

——以W企业为例探索一二三产业融合发展之路

中图分类号：F327 文献标识码：A 文章编号：1004-0714（2025）08-0084-04

InnovationStrategiesforTime-Honored EnterprisesWhileAdheringtoTradition Exploring the Pathof IntegratedDevelopment Among the Primary，Secondary，and Tertiary Industries with W Enterpriseasan Example

ZHANG Yuan， JINSong （ForeignnguagesDepartment，ongjiZhejiangollege，3l4ooo，Jiaxing，Zhejiang，Cina）

Abstract：TakingWCompanyasan example，this paper discusses the practical experience of time-honored enterprisesinrejuvenating themselvesthroughadheringtotraditionwhileembracing innovation，andsuccessfullyexploringapath foragriculturalenterprisestodeeplyprogresswiththeprimary，secondary，andter tiaryindustries.Asatime-honored enterprise specializing inmarinatedandcooked meat products，WCompany hasachievedaremarkabletransformation fromatraditional small workshoptoamodernagriculturalenter prisebyadheringtotraditional craftsmanship，integratingmoderntechnology，implementingcross-regional agricultural cooperation，and promoting thedevelopment ofthe seed industry.Thispaperwillconductanindepthanalysis fromtheaspectsof time-honored enterprises'adherence totradition whileembracing innova tion，alivingcase of comprehensivedevelopment amongagriculture，manufacturing and services for comprehensive development，aswellas future prospects.

Keywords：Time-Honored Brand;Innovation;Integrated DevelopmentofthePrimary，Secondany，andTertiary Industries

一、引言

在全球化、信息化和数字化的时代背景下，老字号企业面临着前所未有的挑战与机遇。（剩余7415字）