潮玩产业上市公司可持续经营发展分析

——以泡泡玛特为例

打开文本图片集

Abstract：Asa material carrier that combines“culture”and“practicality，”the development oftrendy products hasbeen constantly updated and the industrial structure has been adjusted as the consumption groups of Z generation and“she economy”have increased.In this context，this paper systematically analyzes the businessmodeland financial dataof POP MART InternationalGroup，alisted company in the trendy products industry，in order to provide strategic thinking and constructive suggestions for the sustainable operation and developmentiofitrendy productsindustry enterprisesintheifuture.

Keywords：Trendy Products Industry; Listed Company; Sustainable Operation; Pop Mart;Financial Data

近年来，伴随着文化创新而兴起的潮玩产品逐渐融入人们的日常生活，人们的消费观念从以传统的物质生活为主，逐渐转向需求更多的“情绪价值”，从而选择消费新奇、娱乐、能够满足其精神需要的多元化文创产品。（剩余6231字）