互联网使用对农机技术采纳行为的影响研究

——基于CFPS微观数据

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中图分类号：F323.3；S23 文献标识码：A 文章编号：2095-5553（2025）10-0030-12

Abstract：Agricultural mechanization isanimportant means toimproveagricultural production eficiencyandrealize agricultural modernization.Basedonthedataof ChineseFamily Panel Studies from 2O14 to 2O22，this paper uses the IV—Heckman two-stage modelandthe IV—Tobit model to explore theimpactof intemet useon farmers’agricultural machinery technologyadoption behavioracrossthe three dimensionsof agricultural machineryadoptionprobability，mode， anddegree，andanalyzes itsmechanismandheterogeneity.Theresultsshowthattheincreaseduseof the intermet promotes the adoption of agricultural machinery technologyby farmers，and the finding holdsaftera varietyof robustness tests.Specifically，the adoption of agricultural machinery technology will increase by 0.115% for every 1 unit increase of internetuse.In termsof the mechanism，theinternet hassignificantlyimproved theadoptionof agricultural machinery technology by broadening information access and improving social networks，with social network channelsacting asa partial intermediaryrole in farmers'decision-making on agricultural machinery services，accounting for 16.9% of the intermediaryefect.In termsof heterogeneity，theuseof the internet hasagreaterimpactin thecentraland western regions，nonplainareas andonpart-timefarmers.These findings suggest theneed to strengthen theconstructionof rural internet informationcapacity，utiizeinternetcommunitiesandvilagerorganizations，promotetheapplicationofsmal agricultural machinery in hilly and mountainous areas，and bridge the digital gap for vulnerable groups.

Keywords：internetuse；adoptionofagricultural machinery technology；agricultural machinery services；agricultural mechanization;CFPS micro data

0 引言

农业机械化是科技兴粮的重要手段，有助于加快农业生产结构调整、提高生产效率、增强防灾减灾能力，并推动农业可持续发展[1]。（剩余20136字）