乡村全面振兴背景下藏族赛马节旅游开发模式研究

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关键词乡村振兴;藏族赛马节；旅游开发；模式构建中图分类号F327.8文献标识码A文章编号 0517-6611（2026）01-0123-05doi ： 10.3969/j . issn. 0517-6611.2026.01. 023

开放科学（资源服务）标识码（OSID）：

ResearchontheTourismDevelopmentModelofTibetanHorseRacingFestivalUndertheBackgroundofComprehensiveRuralRevi talization

YUAN Ke1 ，ZHU Ya-cheng²（1.ShoolofEconomicsandManagement，Ankang University，Ankang，Shanxi 725;2.SchoolofPhysical Education，Xizang Minzu University，Xianyang，Shaanxi 712082）

AbstractUnderthebackgroundofomprehensiveuralevitalation，thetousmevelopmentofTetanhorseracingfestialisanor tantleverforevingluraliritaceooicdevelopntalgoveance，ndolicalprotectioUingSOalis odtoanalyzetheadvatages，disadvantages，pounities，andchallngesofTbetanorseacingfestivaltourismdevelomentuderthe backgroundofomprehensiveuralrevitalization，deterinetheconstructionprinciplesofTbetanhoseracingfstivaltousmdeelopt model，and construct targeted innovative models such as“horse racing festival + ” integration，regional linkage，and smart tourism development.Combiingdvesestrategissuchasulturalvaluerasforationdustrialintegatioommunityoostructioandhringus tainabledevelopetdioaloodiatedeveptploowtaftouedantasfbaoingf tival into a driving force for the comprehensive revitalization of rural areas.

Key WordsRural revitalization; Tibetan horse racing festival; Tourism development;Pattrn construction

党的二十大报告强调“全面推进乡村振兴”，要求挖掘乡村多元价值[1]。（剩余11856字）