课程思政引领下《新媒体技术与营销》课程教学设计

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中图分类号：G641 文献标识码：A 文章编号：1004-0714（2025）11-0153-04

Abstract：Taking the tourism management major of Guangdong Ocean Universityas an example，this paper exploresthe teachingdesignof“New Media Technology and Marketing”under the conceptof curriculumideology andpolitics.Organicallyintegratingthethreeideologicalandpolitical themesof“patrioticsentiment， professional ethics，and personal morality”into thecourse content，this paper carries out course teaching practicearoundthe four aspects of coursecontent，teaching resources，teaching process，andcourseassessment，aiming toprovide theoretical reference and practical guidance for theideological and political integrationof“tourism + newmedia"relatedcoursesinundergraduateuniversities.

Keywords： Curriculum Ideologyand Politics；New Media Technology and Marketing；Tourism Management; Teaching Design

一、引言

2014年，上海市教育委员会率先提出“课程思政”理念；2016年，习近平总书记在“全国高校思想政治工作会议"中明确指出“各门课都要守好一段渠、种好责任田，使各类课程与思想政治理论课同向同行，形成协同效应"]。（剩余5022字）