谈如何打造具有影响力的古镇旅游品牌

——以嘉兴古镇为例

中图分类号：F592.7 文献标识码：A 文章编号：1004-0714（2025）11-0137-04

HowtoBuildan InfluentialAncientTown TourismBrand -TakingJiaxingAncientTownasanExample

ZHANGJinl，SI Duol，HUANG Zhangyuan （1.TongjiZejgingjgnagtee（ingUbualtuctoio Ltd，314ooo， Jiaxing，Zhejiang，China）

Abstract：Inthesocial goalofbuildingabeautiful China，promotingrural revitalizationisoneof thebasic conditions for achieving this goal.To promote rural revitalization，it is necessary to make good use of variousresources inrural areas，createuniqueeconomic brands belonging torural areas，andformeconomic pillarsthatcanoperate in thelong term.Among them，ancient towntourism， economic format that can maximiz everage Tocalcha itableindus trial ea ofru ienttown touris ppea reas gnifi cance orands Then brandsin anc1 sad te Jiaxing Ancien Towr mmar correspondingexperience sight： uildingtounismbrands inancienttowns，providingcasereferencesand strategicreferences forthedevelopmentoftourismindustry invarious rural areasiniChina，

Keywords：Ancient Town Tourism;Brand Building;Economic Development

在乡村振兴的产业开发中，古镇旅游是一种强调对古镇文化进行深度体验和探索的产业形式。（剩余6767字）