环境关心、乡土情怀与绿色创业意愿

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中图分类号：G647.38；X22 文献标识码：A 文章编号：1004-0714（2025）11-0042-08

Abstract：Based on919 questionnaire datacollected from college students in Heilongjiang Province，the direct effect of environmental concern，the mediating effect of homeland feelings between environmental concernandgreenentrepreneurial willingness are empirically analyzed，andtheeffectsof gender，age，educationlevel，occupational category and family members^entrepreneurial experience are estimated.The study finds that there is a direct and significant positive effect of environmental concern on college students‘ grenentrepreneurial willingness，environmental concern also plays a significant positiveeffect oncollege students‘homeland feelings.There is a partiallymediating effect of homeland feelings，but itiis smallerthan the direct effect of environmental concern，whichindicates that homeland feelings onlyhave theabilitytoconducttheinfluenceofenvironmentalconcernbutlacktheabilitytopromotethefactorsof environmental concern.Therefore，colleges should takeadialecticalviewof theroleof homelandfeelings onstudents'greenentrepreneunialwillingness，supportthereasonablemobilityof young talents，promote theintegrationofeducationaboutentrepreneurshipandecologicalcivilization.Eventuallydevelopinga whole-processmechanismtoguidecollegestudents'greenentrepreneurstorun businessinthecountryside.

Keywords：Environmental Concern；HomelandFeelings；Talent Mobility；Green Entrepreneurial Willing ness;BeautifulChina

一、引言

建设美丽中国是全体人民的共同事业，这一目标的实现既需要政府引导生产生活方式绿色转型，也需要全社会牢固树立社会主义生态文明观，形成普遍尊崇的生态道德和绿色行为准则。（剩余16342字）