商标侵权的损害赔偿计算方式研究

中图分类号：D913 文献标识码：A 文章编号：1004-0714（2025）11-0124-04

LegislativePurposeand ValueofCorporate Interests

DAI Yujiao

（LawSchool，HainaUniversity，57228，Luan，Anhui，China）

Abstract：Trademark right，asan important part of intellectual property，isessential for the protection oftherightsandinterests of trademark ownersandthemaintenanceofmarket order.Thisstudytakes theprotectionmechanismoftrademark rightastheentrypointand focusesontheoptimizationpathofthecalculation system of trademark infringement damages. Based on the intangibility and exclusivity of trademark right，we systematically review the operation mechanism and implementation difficulties of the current infringement damages system in China.Empirical analysis shows that there are three major structural contradictions under the current system： first，the generalizationof the application of statutory damages stems from the ambiguity of adjudicationstandards; second，thelow application rate of punitive damages reflects the double deficiency of constituent elements and base benchmarks;third，there is a phenomenon of functional mixing betweenicompensatory damages and punitive damages.In view of the relevant problems，this paper puts forward a targeted optimization plan： establishing a corresponding base ca

Keywords：Trademark Rights;Punitive Damages;Statutory Damages

一、问题的提出

知识产权在市场竞争中扮演着越来越关键的角色，商标作为企业识别商品或服务来源、维护商业信誉的重要标识，其价值不仅体现在品牌推广和市场拓展上，更在于它能够为企业带来持续的竞争优势。（剩余7690字）