岗课赛证创”五维融合的职业本科市场营销专业育人模式的构建研究

中图分类号：G640 文献标识码：A 文章编号：1004-0714（2025）10-0157-04

Research on the Construction of Vocational Undergraduate Marketing Professional Education Model Under the Five-Dimensional Integration of"Position-Course-Competition-Certificate-Creation"

NONGQiujuan，TAORui （Guangxi VocationalUniversityofAgriculture，53ooo7，Nanning，GuangxiCina）

Abstract：Thearticle is based onthe five-dimensional integration of“position- course-competitioncertificate-creation”，andelaboratesonthelogicofconstructingtheeducationmodeofvocational undergraduatemarketing majorfrom four aspects：typelogic，level logic，industrylogic，and educationlogic.It analyzestherelationship between the education mode of vocational undergraduate marketing majorand exploresthestrategiesandeffectivenessevaluationoftheeducationmodeofvocationalundergraduatemarketingmajor under thefive-dimensionalintegrationof“job coursecompetitioncertificatecreation”，inorder to promotethe overallimprovement of vocational undergraduateeducationqualityand providestrongtalent support for local socialand economicdevelopment.

Keywords：“Position-Course-Competition-Certificate-Creation";Five-Dimensional Integration;Voca tionalUndergraduate;Marketing

2022年12月，中共中央办公厅、国务院办公厅印发的《关于深化现代职业教育体系建设改革的意见》明确指出，要深化产教融合，推动职普融通，提升职业教育质量，为经济社会发展培养更多高素质技术技能人才。（剩余7546字）