直播电商新质生产力助力乡村振兴发展对策研究

打开文本图片集

中图分类号：F323.3 文献标识码：A 文章编号：1004-0714（2025）10-0056-05

Research on Countermeasures for Promoting Rural Revitalization and Development with New Quality Productivity of Live E-Commerce

JIALinpingl，GUOJu，GUOXueqt² （1.Beiing

Abstract：In recent years，the state has vigorously supported the development of rural e-commerce，and many rural areas have made remarkable achievements on the road of helping rural revitalizationithrough live ecommerce.New Quality Productivity of Live E-commerce can increase farmers’income，help farmers to start businesses and obtain employment，promote the transformation and upgrading of agricultural industry，stimulate local economy and help the development of rural industries. However，in the process of development， therearea series of bottleneck problems such as talents，products，technology and supporting infrastructure.Inorder to promotethehealthy developmentof rurallivebroadcast e-commercetohelprural revitalization，itisnecessary tointegratethe strengths of“government，enterprises，agricultural departments andschools"，makefull useofnewtechnologies，improveinfrastructure，establishlogisticssystem，improve thelevel oflive broadcast teams and create brand characteristics of agricultural products.

Keywords：LiveE-Commerce;NewQuality Productivityof LiveE-Commerce;Rural Revitalization;New Technology

一、前言

2022年2月，中共中央、国务院印发的《关于做好2022年全面推进乡村振兴重点工作的意见》中提到，要持续推进农村一二三产业融合发展，实施“数商兴农”工程。（剩余9574字）