基于游客体验的智慧景区智能技术应用重要-成效性评价

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中图分类号：TP391；F592 文献标识码：A 文章编号：2096-4706（2025）15-0155-04

Abstract： With the rapid development of Information Technology，the construction of smart scenic spots has become an important trendinthe high-qualitydevelopmentofthe tourismindustry.Smartscenic spots significantlyimprovetourist experiene， management eficiency，and thecompetitiveness ofscenicspots by integrating intellgent technologies suchas Big Data，VirtualRealityndArtifcialIntellgence.Tispaperfocusesonthapplicationeffectsofintelligenttecologies insmartscenicspotsandcoesponding improvementcoutermeasures，aiming toprovide strategicsupportforthe inteligent transformationofthetourismindustry.Thepaperconductsaclusteranalysisoftheintellgenttechnologiesandtheirapplications inthe Top10Osmart scenicspots in China in2O20，and selects18 keywords with high frequenciesto form aquestioaire. The eliabilityandvalidityofthequestionnairearetestedusing SPSS.TheCronbach'salphacoeficientis0.87，thesampling adequacytestvalueisO.91，andte-valueoftheBartlet'sTestofSphericityisOindicatingthatthequestionairehaspased thetests.BasedontheIPAanalysismethod，apaied-sampleT-testiscariedout，andavisualquadrantanalysischartisuedto analyze the application effects. Finally， corresponding improvement countermeasures are proposed.

Keywords：tourist experience;smart scenic spot;importance-effectiveness evaluation;improvementcountermeasure

0 引言

随着新质生产力和旅游产业高质量发展的需求，智慧景区的建设已成为旅游业转型升级的重要方向，越来越多的智能技术应用于智慧景区建设中，智能技术在智慧景区建设中发挥着重要力量，但智能技术应用效果有待考察研究。（剩余5453字）