河北省预制菜产业的SWOT分析

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摘 要：为了发掘河北省预制菜产业的市场潜力，剖析其面临的问题，并展望预制菜的发展前景，对河北省预制菜产业进行了SWOT分析。在综合分析河北省预制菜产业的优势、劣势、机会和威胁的同时，将各种因素有效配置，得出适合河北省预制菜产业的发展战略。

关键词：SWOT分析；预制菜；河北省

SWOT Analysis of the Prefabricated Dishes Industry in Hebei Province

LI Ziyuan

（Hebei Finance University School of Economics and Trade， Baoding 071000， China）

Abstract： In order to explore the market potential of the prefabricated dishes industry in Hebei province， analyze the problems faced by it， and prospect the development prospect of prefabricated dishes， SWOT analysis was conducted on the prefabricated dishes industry in Hebei province. While comprehensively analyzing the advantages， disadvantages， opportunities and threats of the prefabricated dishes industry in Hebei province， various factors are effectively allocated to obtain the development strategy suitable for the prefabricated dishes industry in Hebei province.

Keywords： SWOT analysis; prefabricated dishes; Hebei province

由于C端消费者依赖外卖又极力追求健康经济的生活方式，便民又健康的预制菜行业逐渐兴起，且中国餐饮行业正走向成熟与变革的新时期，预制菜产业受到推广与支持。（剩余5040字）