色彩心理学在思政宣传中的应用与效果分析

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Abstract： Color is notonlya visual element but alsoanessntial tool forconveying emotions， information，and values. Scientificapplicationofcolorcanehancetheemotionalresonanceofideologicalandpoliticalpropagandaoptimizethevisual ffectivenessofinformationdissminationnddeepentherecognitionofcorevalues.Thisstudyexplores theconceptofcolor psychology anditsapplicationinideological propaganda，focusingonpractical strategies suchasselectingaprimarycolor themebasedonthepropagandasubject，ensuringharmoniouscolorcoordination，shapingculturalidentityandinovatingmedia formats.Through visual guidanceand psychological suggestion，color psychologynotonlyenhances theappealof promotional materials but alsoeffectivelyincreases audience engagement andrecognition.It providesascientific foundationand practical strategiesfordesigningimpactful propaganda，contributing totheinnovativedevelopmentofideologicaland politicaleducation in the new era.

Keywords： Color Psychology; Ideological Propaganda; Application; Effectiveness

在信息化和多媒体迅速发展的时代，思想政治宣传的形式与内容正面临新的挑战。（剩余4927字）