广西本土文化色彩元素在六堡茶包装设计中的应用研究

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Abstract：The current packaging color schemes forLiu Bao tea generall lack regional characteristics，displaying uniform visual imageryand insuficientculturalexpresion.Thisresearchexplores theuniqueancientpatinaanddecorativecolorpaterns of bronzedrums，asymboliccultural elementofGuangxi，combined with thenaturallusterandkiln-transformationchromatics ofNixingpotterytoextractindigenouscolorelementsandestablishapackagingcolorsystemthatintegatesteaatribteswith Guangxi'sculturalesence.Thestudyestablishes principlesunifyingregionalculturalidentitywithbrandrecognition，explores colorschemes thatalign product atributes withconsumerpsychology，and employscolor hierarchy todiferentiateproduct applications.Thiscolorsystem，rootedinlocalculture，enhancesLiuBaotea'sculturalconnotationand marketompetitivenes whilecreatinga distinctive brand visual identity.

KeyWords： Liubao Tea; Packaging Design; Color System; Guangxi Local Culture; Bronze Drum; Nixing Potery

0 引言

六堡茶承载广西文化精髓，其品质逐渐获得市场青睐。（剩余4755字）