广告设计中的色彩艺术表现策略

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ColorArt Expression in Advertising Design / ChenQin/Shanghai Academy ofFine Arts， Shanghai University

Abstract：Thisarticledeeplyexplores theartisticexpresionofcolorinadvertisingdesignfocusingonitsimportantoland practicalvalueasacore elementofvisualcommunication.Byanalyzing thebasic principlesofcolorand thetechniquesofcolor application inadvertisingdesign，thisarticlervealshowcoloraccuratelyconveys information，shapesbrandimage，stiulates emotionalresonance，and ultimately influences consumerbehaviorin advertising design.Research has shown thatcolorart expression is notonlyrelated toaestheticcreation，butalsoacomprehensivereflectionofband pilosophy，cuturalvalue， andmarket strategyMeanwhile，thisarticleproposesinnovativestrategiesforcolorapplicationimingtoprovidetheoretical reference for innovative advertising design in the newera.

KeyWords： AdvertisingDesign;Color Art;Visual Effect

0 引言

在广告设计中，色彩的运用十分重要。（剩余5097字）