色彩营销视角下的澳门品牌设计研究

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Abstract： With the flourishing economyand tourism industry in Macau，there isan urgent need to systematizethe color strategiesoflocalbrands.This paper exploresthecolor designandstrategiesof Macau brands fromtheperspective ofcolor marketing.InthemulticulturalcontextofMacau，brandcolorsmustbothembodytraditionalculturalsymbolsanddemonstrate moderninmovativecapabilities.Thestudyemploysqualitativeanalysis toexaminethecurentstateofbrandcolors inthetourism， catering，andculturalcreativeindustries，integratingindepthintervies，streetobsevatiosndimagedatatoivstigatethe roleofcolorinbrand positioning，culturalinheritance，andmarketcommunication.Theresearch findings indicatethatMacau brand colorstrategiescommonlyutilize high saturationand strikingcontrasts，effectivelyenhancingbrandrecognitionand consumeremotional connections throughtheintegrationofculturalsymbolsandcoloremotions.Thisdesignapproachnotonly showcasesthediversityandfusioncharacteristicsoflocalculturebutalsoreflects theinnovativecapabilitiesofbrands inthe modern market.

KeyWords：ColorMarketing;MacaoBrand;CulturalSymbols;BrandColor

0 引言

色彩是品牌营销的核心要素，能高效传递品牌个性与价值，并在消费者心中建立强大的视觉记忆。（剩余7026字）