陕西红色文创产品的色彩叙事与系列化设计研究

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RenLu/SchoolofigitalEconomicsandManagement，haanxiPolytechnicInstituteofMechanicalandElectricalEging

Abstract： This paper studies the red cultural and creative products in Shaanxi based on color narratology and system design theory，revealingthesymbolictanslationmechanismandseriesdesignstategyofregionalcolorsinthedisemiatioofred culture.Through theoretical derivationandcaseanalysis，it proposes the theoryofcolor gene extractionand seriesdesign. Research hasfound that Shaanxi'sredculturaland creative products haveachieved contemporary narrative innovationof historicalmemorythroughcoloremotioncoding，spatio-temporalreconstructionandmodularcombination，providingtheoretical paradigms and practical paths for the activation and utilization of red cultural heritage.

Keywords：RedCulturaland CreativeProductsofShaanxi;ColorNarative;Series Design;CulturalGenes;SymbolTanslation

0 引言

红色文创产品作为文化遗产与消费市场的连接点，其关键价值在于通过物质载体实现精神文化的可感知传播。（剩余6777字）