新疆马术运动与旅游产业融合发展的价值、困境和策略

【中图分类号】G882 【文献标识码】A 【文章编号】2095-2813（2025）16-0107-03

[Abstract] This studyusedfeld investigation，interviews，and literaturereview methods toanalyze andfindthat the vast grasslands，deserts，and snow-capped mountains in Xinjiang providea natural field for the developmentof characteristic equestrian tourismprojects.Traditional ethnicactivities such as "chasing girls"have become distinctive cultural and tourism symbols，fostering industrial chain extension and ethnic cultural exchanges.However，due to practical botlenecks such asremote geographical location，inadequate transportation infrastructure，weak tourism supporting services，and structural shortages of professonal personnel talents，thein-depth development ofequestrian tourism in Xinjang is facing challenges.Based on this，the study proposes strategies such as implementing relevant policy support，improving infrastructure，andconducting multi-leveltalent training toadvance deep industrial integration. It concludes thatthe deep integrationof equestrian culture and tourism industry holds strategic significance forachieving economic revitalization， cultural heritage preservation，and ethnic harmony relations in Xinjiang.

[Keywords] Xinjiang;Equestrian sports; Tourism; Integrated development

基金项目：2024年度新疆师范大学博士（后）科研启动基金项目（项目名称：新疆民俗体育与旅游产业融合发展研究，项目编号：XJBSRW2024049）。（剩余4103字）