冬奥遗产激活首都体育消费活力的内在机理 与实践路径
【中图分类号】G812 【文献标识码】A【文章编号】2095-2813（2025）15-0100-05
Internal Mechanism and Practical Path of Activating Capital Sports Consumption Vitality Through Winter Olympic Heritage
TANG Yang HE Zhonghui ZHOU Zhengqing*
Department of Physical Education and Research，Peking University，Beijing，1Oo871 China
[Abstract] Thesuccesfulhostingofthe2O22 Beijing WinterOlympicsmarked the sustainable developmentofOlympic heritage has become astrategic proposition for high-quality developmentin the post Winter Olympics era in the capital. The Beijing Winter Olympics left behind anextremelyrich sports heritage，mainly divided into sports event heritage， sportsfacilityheritage，sportssocial heritage，and sports technology heritage.Asthepoliticalcenter，culturalcenter， international communicationcenter，scienceand technology innovationcenter，andafamous historicalandcultural cityof our country，Beijing holdsaunqueposition.This studysystematicalldeconstructs themechanismof the Winter Olympics heritage's impacton sports consumptionusing methods suchas iterature review and logicalanalysis，revealing its theoretical framework foractivating the capital's sports consumption vitality througha "four-dimensionalheritage system，"in order toachieve the valuetransformation ofthe Winter Olympics heritage.The study suggests that Beijing should deepen the integration of eventsand consumption，amplifythe influence of the Winter Olympics legacy，promote resource sharing and industrial synergy，expand the radiation power of the Winter Olympics heritage，strengthen inovationand institutional support，andenhance thesustained drivingforce for heritageconsumption.Itaimstoclearly define the WinterOlympics legacy asanimportant means toactivate thecapital'ssports consumption vitality，providing theoreticalsupportand practical basis for beter promoting the sustained growth ofsports consumption in thecapital. [Keywords] Beijing Winter Olympics; Olympic heritage; Sustainable development; Sports consumption
消费活力是拉动内需的重要力量，也是促消费、扩内需、稳增长政策的关键支点。（剩余8117字）