新时期体育健身产业发展的动力机制、困境与推进策略

【中图分类号】G80-05 【文献标识码】A

【文章编号】2095-2813（2025）15-0089-03

Driving Mechanism，DilemmaandPromotion Strategyfor the Development of Sports and Fitness Industry in the New Era

DONG He1，2 1.TaiyuanUiversity，iuananiProvince，3O32Cina;2.TuanUiversityofechnologyTuanni Province， China

[Abstract] Inthenewera，thedevelopmentof the sportsandfitness industrypresentsamulti-dimensionalmechanism driven by policy，technological empowerment，and demand upgrades.At thepolicylevel， national strategies suchas the "Outline for Buildinga Sports Power"and the Digital China construction provide institutional guarantees for the intelligent transformationoftheindustry.Onthetechnicallevel，technologiessuchasbigdataandartificialinteligence promote the precision offitnesservices and facilitate businessinovation.On the demand side，the growing awareness of national fitnessand the upgadingofconsumptionhave stimulated the demand for diversified fitnessproducts，driving continuous expansion ofthe industryscale.However，the industrial development stillfaces multiple challenges： uneven distributionofresources betweenregionsandurban-rural areas，insuficient coordination within the industrial chain， andhighcostsof digitaltransformationthatconstraineficiencyimprovements.Inthefuture，itisnecessarytooptimize policy coordinationmechanisms，deepencross-border integrationofsports，medicine，sports，and tourism，strengthen technological innovation support，improve talent cultivation systems，and build smart regulatory platforms to break through development botlenecks and promote the transformation of the sports and fitnessindustry towards higher qualityand sustainable directions.

[Keywords] New era; Fitness industry; Dynamic mechanism; Promotion strategy

随着全民健身上升为国家战略及《体育强国建设纲要》的深入推进，我国体育健身产业正迎来前所未有的发展机遇。（剩余4136字）