文化自信视域下传统文化在动画设计中的创新应用与传承研究

——以《独游上河图》为例

中图分类号：J954;G122 文献标识码：A 文章编号：2096-4110（2025）07（a）-0093-05

Research on the Innovative Application and Inheritance of Traditional Culture in Animation Design under the Perspective of Cultural Confidence

-Taking Traveling Alone on the Upper River as an Example

WANG Junhan，LIU Jinyi， ZHANG Dawei （Tianjin Tianshi College，Tianjin，3O17Oo，China）

Abstract：Intodays eraofglobal civilizationintegration，cultures ofvarious countriescontinuetocolldeand exchange with ach other.AgainstthisackdroptheinheritanceandinovationofexcelentraditioalCineseculurestilledtoecontuoslyxplored.ThisstudyfocusesontheinovativepathsandreativepracticesofexcelenttraditionalChineseultureintheneweraexploringtheconnectionsandbreakthroughsthatexistwithinit.ThisrticletakesthepaintingAlongtheRiverDuringQingmingFestivalastheresearhect，andcoductsanindpthalyisof tsistorcalsigiianceandclturalspirit，nterprtigto tionofculturalrelicsfromanewperspectiveofnimationcreation.Combiningtraditionalartwithmoderndigitaltechnologycangive culturalrelicsewvitalityTearticlealsoctivelyexploresthepoibilityofusingcutingdgetechologssuchasvirtalality andaugmentedrealitytoreproducescenes inthefuture，creatingimmersivehistoricalexperiencesforaudiences，andprovidingnew ideas and practical references for the innovative development of excellent traditional Chinese culture.

KeyWords：Excellenttraditional Chineseculture;Inovation;Animation;Culturalconfidence;Cultural inheritance;Alongthe RiverDuring the Qingming Festival

在当今全球化进程不断加速的形势下，各个国家的文化相互交织与碰撞，中华优秀传统文化此刻正面临着各样的挑战及危机。（剩余6021字）