粤港澳大湾区“非遗 + 旅游”融合发展路径研究

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中图分类号：G127；F592.7 文献标识码：A 文章编号：2096-4110（2025）07（a）-0069-05

Research on the Integrated Development Path of "Intangible Cultural Heritage + Tourism" in the Guangdong-Hong Kong-Macao Greater Bay Area

LI Jing （School of Foreign Languages & International Business， Guangdong Mechanical & Electrical Polytechnic， Guangzhou Guangdong， 510550， China）

Abstract：TheGuangdong-HongKong-MacaoGreaterBayAreaisrich inintangiblecultural heritage，anditspreservationand transmissionareofgreatsignificancetothesustainabledevelopmentofregionalculture.Withtheincreasingtrendofculturaland tourismitegration，exploringtheconvergencebetweenintangiblecuturalheritageandtourismhasecomeincreasinglyugntTis studyemploysgroundedtheorytoconductin-depthinterviewswithindustryexperts，intangibleculturalheritageinheritors，and touristsintheGreaterBayAreafolowedbyodingnalysisofteinterviewtranscripts.Teresearchaistostablishintegateddevelopment pathways for "intangible cultural heritage + tourism" in the region. The findings suggest three key development pathways： mutualreinforcementbetweenheritagepreservationandtourismdevelopment，qualityenhancementof intangibleculturalheritage tourismproducts，andintegratedextensionofmarketchannelsforintangibleculturalheritagetourism.Thissudynotonlyprovides theoreticalguidanceforthepracticeofintangibleculturalheritagetourismintheGreaterBayArea，butalsoservesasareference model for research on cultural-tourism integration in other regions.

Key Words： Intangiblecultural hritage; Cultural-tourism integration; IntangibleCulturalheritage toursm; Guangdong-Hong Kong-Macao Greater Bay Area; Cultural transmission; Grounded theory

近年来，粤港澳大湾区的文化产业发展备受关注。（剩余6411字）