乡村振兴战略下毕节纳雍高山茶品牌化营销策略与实践

打开文本图片集

中图分类号：S571.1 文献标志码：A 文章编号：2096-9902（2025）17-0106-05

Abstract：Basedontheruralrevitalizationstrategy，thisprojecttakesthehigh-mountainteainNayongCounty，Guizhou Provinceastheresearchobject.Through literaturereview，dataanalysis，andresourceintegration，combinedwiththe"SICASRACE"dual-modelmarketingstrategy，itexploresthebranddevelopmentpathof Nayonghigh-mountaintea.High-qualityshort videosanddigitalmarketingmethodsareusedtohighlightthe"mountain，ecologicalndorganic"characteristcsofNayongtea inordertoatractconsumeratention.Meanwhile，byintegratingtraditionalanddigitalchannels，teacultureactvitiesand targetedadvertisingareconductedtoenhancebrandawarenessandmarketsales，helpNayong high-mountainteagainpopularity both domestically and internationally，and increase the income of local tea farmers.

Keywords：high-mountain tea;rural revitalization;agricultural assistance;marketing strategy；dual model

《贵州通志》曾记载：“平远府茶产岩间，以法制之，味亦佳。（剩余7649字）