基于ANT的直播电商助力区域农产品上行的路径研究

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中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）17-0017-05

Abstract：Inrecentyears，livestreamingeCommercehasbecomeanimportantwaytoimprovetheeficiencyofagricultural productcirculation，promoteagiculturalmoderization，andacieveuralrevitalization.However，incurrntpracticarious regionssillfcemanypracticaldifultiessuchasthelackofindustrialchaincoordinationmechanisms，professionaltalntaps andinsuicientoperationalcapabilies，andbackwardstandardizationandbrandingsystems.ThisresearchisbasedontheActorNetworkTheoryandproposesthetheoreticallogicandimplementationpathforregionalagriculturalproductstocarryout livestreamingeCommerce.Theresearchprovidesmethodologicalsupportforsolving thecolectiveactiondiffcultyinthe livestreamingofregionalagriculturalproductsandprovidesapathreferenceforregionalagiculturalproductstocaryout livestreaming and bring goods.

Keyword： livestreamingeCommerce；agriculturalproductuplink;Actor-NetworkTheory;hematopoieticpovertyaleviation; reinvorating agriculture by digital commerce

“农产品上行”是指农产品从生产地向消费地的流通过程，包括农产品的采集、加工、储存、运输和销售等。（剩余7148字）