电商平台驱动西藏乡村产业转型升级的路径研究

中图分类号：F327 文献标志码：A 文章编号：2096-9902(2025)17-0005-04

Abstract:E-commerceplatformsarebecominganimportantforceinpromotingthetransformationandupgradingofrural specialtyindustriesinXizang.Xizang'sruralspecialtyindustriescovermanyfieldssuchasagricultureandanimalhusbandry handicrfts，andculturaltourismindustriesandhavedistinctiveregionalcharacteristicsandculturalconotations.Againstthe backgroundofthedevelopmentofthedigitaleconomy，e-commerceplafomsusedigitalempowermenttoreshapetheindustrial developmentmodel，optimizeresourcealocationeffciency，andexpandmarketcoverage.E-commerceplatformsdrivethe transformationandupgradingofspecialtyindustries，requiringtheconstructionofqualtyoptimizationsystemsandinovative developmentmodels，integratingindustrialresourcesandcultivatingcharacteriticbrands，andforinganindustrialtransfoation andupgradingsupportsystembyimprovingthedigitalfoundation，optimizingtheindustrialchain,iovatingmarketingservices, andimprovingoperationalefciency.Establishingaregionale-commercedevelopmentecosystem，optimizingthesuplychain system，innovatingmarketingservicemodels，and improvingpolicysupport mechanismscanprovideguarantes forthe e-commercetransformationofspecialtyindustriesandpromotethehigh-qualitydevelopmentofruralspecialtyindustriesinXizang.

Keywords:e-commerceplatfom；ruralareasinXizang；specialtyindustry;transformationandupgrading;digitalempowerment

西藏乡村特色产业有着极为丰富的发展潜力，像青稞、牦牛、藏毯和唐卡等特色产品承载着深厚文化内涵。（剩余7163字）