基于主题化策略的献血车内饰设计研究

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中图分类号：U462 收稿日期：2025-07-21 DOI： 10.19999/j.cnki.1004-0226.2025.09.015

Design Research of Blood Donation Vehicle Interior Based on Thematic Strategy

Yang YuejielZhang Jianli'Xie Junwei²Lv SuweilWang Xiangyang1 Cui Jie1 1.Yutong Bus Co.，Ltd.，Special Vehicle Branch，Zhengzhou 45oooo，China 2.CATARC Automotive Test Center（Wuhan） Co.，Ltd.，Wuhan 430056，China

Abstract：This paperconductsresearchanalysisandapplicationintroductiononthethematicdesignofthe interiorofvoluntary blooddonationvehicles.Byanalyzingthecurentusagescenariosandshortcomingsofteinteriorofblooddonationvehicesproposed thethemeddesigtrategenteredomotoalresoanceanddirentiatio，furtheryxploretems，esignstrategisdpl cationconversintoatetmdbooddoatioeicleinterors，acetheatractiveessndaityofloodonatioicles， andtrengthenteemotionalresonanceandwillngnessofblooddnors toparticipatetoprovideiovativemodelsandpractcalpaths for improving the blood donation experience and promoting the development of voluntary blood donation.

KeyWords：Blood donation vehicle;Interior; Thematic design

1前言

无偿献血是我国医疗救治过程中血液供应的主要来源，移动献血车作为无偿献血活动开展的重要载体，其内饰环境对于献血者参与意愿与实际体验的影响日益凸显[]。（剩余3412字）