中国新能源车企海外市场进入模式选择研究

——以比亚迪进入东盟市场为例

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中图分类号：U469.7 收稿日期：2025-06-11 DOI： 10.19999/j.cnki.1004-0226.2025.09.006

Research on the Overseas Market Entry Mode Selection of Chinese New Energy Vehicle Manufacturers -A Case Study of BYD's Entry into the ASEAN Market

Zhang AoWu Wenjian School of Economicsand Finance，Chongqing University of Scienceand Technology，Chongqing 401331，China Abstract：Withtherapiddevelopmentoftheglobalnewenergyvehicleindustry，Chinesenewenergyvehiclemanufacturersareactivelyexpandingoverseas marketsbyleveraging theiradvancednewenergyvehicletechnologyadvantages.Thenumberofnewenergy vehiclesinASEANcountriesislow，buttemarketpotentialisuge，makingitesecondgrowthpointforChineseneweergyehcle manufacturerstoexpandtheiroverseasmarkets.TakingBYDasanexample，thispaperstudiestheselectionofoverseasmarketentrymodelsforChinesenewenergyvehicleenterprisesandputsforwardtargetedstrategicsuggestionsfortheselectionofmarketetry models，providingdecision-makingreferencesforChinesenewenergyvhicleenterprises tooptimizetheiroverseasmarketentryodels.

Key words：Overseas market entry model; New energy vehicle manufacturers;ASEAN market

1前言

中国作为全球新能源汽车最大的生产国和消费国，其新能源车企在国内市场竞争加剧，且在技术与价格战“内卷”的情况下，正加速开拓海外市场。（剩余5998字）