基于微博的高校與情监测与分析

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中图分类号：TP391.1 文献标识码：A 文章编号：2096-4706（2025）20-0075-04

Abstract：Inthedigitalage，Weiboasanimportantsocialmediaplatformwithauserscaleof598millon，hasbecomeone ofthe mainchannels forcollegestudents toexpress theirviewsandemotions.Thepurposeof thisstudyis toexplorehowtouse theWeiboplatfotocaryoutpublicopinionmonitoringandaalysisincollegesanduniversities，iordertoprovidetielyand efectiveinformation supportanddecision-makingreference forcollgesanduniversitiesmanagers.Through theconstruction ofa Weibopublicopinionmonitoring system，theresearchreveals theemotional tendencyandtopic distributioncharacteristics of publicopinion incolleges anduniversities throughdatacollection，cleaning preprocessng，sentiment analysisand topic modeling，soas toprovidedecisionsupportforcollgesanduniversitiesmanagement.Theresultsshowthatcampus management issuesareeasytocause negativepublicopiion，anditisecessrytoestablishadynamic mechanismof“monitoring-aingresponse”，so as to provide decision-making basis for digital governance of colleges and universities.

Keywords： colleges and universities opinion; Weibo monitoring; sentiment analysis; topic model; dynamic response

0 引言

随着互联网和移动终端的高速发展，网络已渗透到人们生活的每个角落。（剩余5738字）