发展新质生产力背景下“政治家办报”思想在新型主流媒体实践中的承继与创新

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The Inheritance and Innovation of the Idea of “Politicians Running Newspapers" in the Practice of New Mainstream Media Under the Background of Developing New Quality Productive Forces

Li Xiaoxing [Party School of Shaanxi Provincial Commitee of C.P.C（Shaanxi Academy of Governance），Xi’ an 710061]

Abstract：Theimportantjournalisticideaof“politiciansrumingnewspapers”wasproposedbyMao Zedongin1957.ItscoreconotationliesntheneceityfornewspropagandaoktoserveandbesubordinatetotheoverallworkofthPartyndtestate，touphodthe unityofPartyconsciousnessandpeoplecenteredness，andithasasignificantcontempraryvalue.Thenqualityproductiveforceare characterizedinlybigitalizationetwokingndintellge.yeplyitegatigdancdtchologssucsifoati nology，rifalitellgdgataoteseveotfpodctiodsaseateee Intheintegrateddevelopmentofmainstreamedia，inheritingtheideaof“poltiiansuingewspapers”involesadherigtoecoect politicaldirectioandpublicpiionorientation，leveragingthemedia’sfunctiosofudingpublicopinioandprovidingpublicsice， andcultivatingaigqualityteamofjoualiss.Tadancetheinovationofteideaof“politiansruingnewspapers”undertheconditionsofnewqualitprductivefsitisessrytildanediacomicatiopatestrengtntecolicaladoet inovation，optiizethdiagoveancestructureadoeratioalodendhanceteonstructionofiteatialcommuicatiocapabilities.

Keywords：newqualityproductiveforces；“politiciansrunningnewspapers”；newmainstreammedia；inheritanceandinovation

习近平总书记在中共中央政治局第十七次集体学习时强调，坚持以社会主义核心价值观为引领，不断构筑中国精神、中国价值、中国力量，发展壮大主流价值、主流舆论、主流文化[1]。（剩余7223字）