如何构建网络意识形态领域的话语权？

——基于葛兰西“阵地战”理论的研究

How to Construct Discourse Power in Cyberspace Ideology？

——A Study Based on Gramsci’ s “War of Position” Theory Lei Hao Wang Haiping （SchoolofMarxism，Harbin NormalUniversity，Harbin150040）

Abstract：Gramsci’s“warofposition”theoryemphasizesindirectandnon-violentaproaches.Thedirectsourceof itsiplemntationsthegenerationofcivilsocietyinEasteandWestesocieties，andtheainbodyofimplementationisorganicintelectualsCur rentchallngesinCina’syberspaceiologicude：ndeningoftedscousepowryWestenulturalinfiratiodispritsn inforationaespreferencesdivenbyintellgentdia；ndmergeeofoieppulisfueledbotioalolarzationsol datetheParty’sdiscoursepowrincyberspaceidologitiscessarytostregenandimprovethearty'sadershipordeoloical work，takemultiplemeasures tobuildandconsoidatethediscousepowerincyberspaceideology，andstrengthenthediscousepowerin cyberspace ideology ina“gentle and imperceptible”manner.

Keywords：cyberspace ideology；discourse power；“war of position”theory；civil society；organic intellectuals

作为二十世纪西方马克思主义重要的代表人物之一，葛兰西在《狱中札记》提出的“阵地战”理论虽已逾百年，但在如今仍旧拥有着巨大的理论魅力。（剩余5826字）