“三全育人”理念下高校微信公众号运营路径优化研究

摘 要 文章首先阐述了“三全育人”的内涵，阐述了高校微信公众号基于“三全育人”理念的运营价值，通过审视高校微信公众号运营存在的现实问题，提出了多项优化路径，打破传统思政工作的局限性，进一步落实“三全育人”理念，助力学生成长成才，打造“三全育人”新局面。

关键词 三全育人；微信公众号；优化路径

中图分类号：G711                             文献标识码：A     DOI：10.16400/j.cnki.kjdk.2023.30.013

Research on Optimization of University WeChat Official Account Operation Path under the Concept of "Three Complete Education"

ZHANG Jun

（Shazhou Professional Institute of Technology， Zhangjiagang， Jiangsu 215699）

Abstract The article first expounds the connotation of "three complete education" and the operational value of the university WeChat official account based on the concept of "three complete education". By examining the practical problems existing in the operation of the university WeChat official account， it proposes a number of optimization paths to break the limitations of traditional ideological and political work， further implement the concept of "three complete education"， help students grow and become talents， and create a new situation of "three complete education".

Keywords three complete education; WeChat official account; optimization path

《关于加强和改进新形势下高校思想政治工作的意见》中指出，坚持全员全过程全方位育人，即“三全育人”，是当下加强和改进高校思政工作的基本原则之一。（剩余4648字）