博物馆IP商标活化问题及运用边界厘定

中图分类号：D923.4 文献标志码：A 文章编号：1003-5168（2025）20-0127-04

DOI ： 10.19968/j.cnki.hnkj.1003-5168.2025.20.025

Museum IP Trademark Activation： Issues and BoundaryDefinition

LIU Fengyang （School of law（School of Intellectual Property），Henan Universityof Science and Technology，Luoyang 471000，China）

Abstract： [Purposes] This study aims to resolve the intellctual property application dilemmas in museum IP trademark activation and promote the sustainable development of museum IP resources.[Methods] Based on the museum system of Henan Province，this paper investigates the core issues and boundary definition challenges present in museum IP trademark activation practices.[Findings] Three primary dilemmas are identified：unclear ownership in trademark registration，blurred lines between innovation and desecration during the deconstruction of cultural symbols，and an indistinct demarcation between bona fide usage and unfair competition.[Conclusions] Optimization pathways are proposed，including： establishing models for rights development entities，reasonably defining the boundaries of innovation， and reconstructing dual criteria for the commercial use of IP.

Keywords：museums; IP; trademark activation; trademark utilization; boundary definition

0 引言

2025年春节期间，全国博物馆接待观众超7200万人次，博物馆成为当之无愧的“顶流”。（剩余5746字）