特色农产品电商高质量发展研究

——以枣庄为例

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中图分类号：S63+F323.7 文献标志码：A 文章编号：1673-2871（2025）11-246-12

Abstract：E-commerceofagriculturalproductsisanefectivewaytopromotetherevitalizationofruralindustriesandincrease farmers'incomeand wealth.Thisarticletookthee-commerceofspecialtyagricultural products in Zaozhuangas theresearch object，andsystematicallanalyzed its development status through fieldsurveysandthecollectionofmultiple sources data.It wasfound thattherearefourmajordevelopmentchallenges inthee-commerceofagriculturalproducts in Zaozhuang，namely weake-commerce industryfoundation，weakabilitytotransform“agriculturalgoods”into“onlinegoods”，weak talentsuport， andweaksupportingguarantes.Toddresstheseissues，thisstudyproposes fivekeymeasures toenhance thequalityofdevelopment：strengtheningtheupwardtrendofagriculturalproducts，enhancingsubjectcultivation，enhancingbusinessinoation， strengthening supporting facilities，and enhancinglinkage support.

Keywords：Specialtyagricultural products;Online retailers; Internet celebrity;Live broadcast

发展农产品电商是助力乡村产业振兴、促进农民增收致富的有效方式[1。（剩余12864字）