数字素养驱动农村电商“最后一公里”的作用机制研究

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关键词数字素养；农村电商；最后一公里中图分类号F324.6文献标识码A文章编号 0517-6611（2025）16-0268-06doi：10.3969/j.issn.0517-6611.2025.16.056

AbstracthevelopetodiitalruralrsoelylatedtoestructioofdigialooyUlngthidprgfdiial e-commerceandactivelyshapinganologofdigialoyisakyfctorinaceleratigtheprocessofrralevialainBasedon the2020 ChinaRuralRevitalization ComprehensiveSurvey（CRRS）data，theOLSmodelwasusedtoanalyzetheimpactandmechanismof digitalliteacoalomme.Researchasfoudhatdiialitayagfcantlyrootefs’adoptonofrurale， andthebencrkgsultsstllldrussmprogigiallacpootes’doal commercebtigapialaloatiodigitalliacsantlyacsepromotioofalomeeyalendlat edfarmers.sdosisggsedtoartfspctsfisttablshdifrsutureouctiocoditew typesoffaesdmproeirigialiacyid，regtntaklinksitiuralomeeidusind hensively enhance the ability to resist risks.

KeywordsDigital literacy;Rural e-commerce;The last kilometer

当前，数字经济的迅猛发展为农村电商的快速成长注人了强大动力，将其推动成为构建农村经济多元化发展生态体系的关键一环。（剩余12828字）