美国世界一流大学形象的多模态话语建构
——基于三所大学官方网站的分析

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中图分类号:H0-06 文献标识码:A 文章编号:2096-4110(2025)04(a)-0173-04
Abstract: Underthecurent backgroundof globalization,theinternationalcompeitioninhighereducationhas bcomeincreasinglyintense.Toaccessbeterglobalresources,universitiesotonlysrivetoenhancetheireducationalqualityandmanagement standardsbutalsocommit toelevating theirreputationwhileshapingand promotingapositiveuniversityimage.Asoneofthemost directwindowsforpublicunderstandingofuniversities,oficialuniversitywebsitesntonlyprovidefirsthandinformationbutmore importantlyservetopresenttheuniversitysimagetothepublic.ThisstudytakesthreeU.S.universitiesrankedinthetopofthe 2025QSWorldUniversityRankings—MasachusetsInstituteofTechnology(MIT),HarvardUniversityandStanfordUniversityas casestudies.Usingtextualandvisualmaterialsfromtheiroficial websitesastheresearchcorpus,itemploysWodak'sdiscourse strategiesandHart’smultimodalteorytoanalyzethemultimodaldiscourseconstructionofthimagesofAmericanworld-casuniversity.
KeyWords:World-classuniversities;Multimodality;Imageconstruction;Discoursestrategies;Universitywebsites;Univesity rankings
含人为塑造的痕迹。(剩余5581字)