青岛城市形象宣传片的声音景观研究

中图分类号：J959文献标识码：A

文章编号：2096-4110（2025）04（a）-0030-05

Abstract：Cityimagepromotionalvideosareofgeatsignificanceinhancingthecitysimage，shapingitsbrand，andstrength eningitsculturalsoftpower.Thisarticlestudied17oficialcityimagepromotonalvdeosreleasedbyQingdaofrom1998to4and found that the soundscape characteristics of Qingdao promotional videos are as follows. （1）Most promotional videos use three types of Soundscape： keynotesounds，sigalsandsoundmarks; （2）thenumberof elements inthethreetypesofsoundscapesisuneven;（3）the elementsofkeynotesoundsandsignalsarerelativelyfixed，whiletheelementsofsoundmarksarerelativelybroadandrichThese featuresnotonlysowcasetheichsoundscaperesourcesofQingdaoutalsoreflctthebasiccharacteristicsandculturalsbolsof QingdaoasacoastalcityswellasthedversityandinclusivenessofQingdaocultur.However，twomajrproblemswerealsofound inthestudyofpromotionalvdeosoneishesingularityofnarrionlaguage;tescondistfteningofstorytelling.Inthisegard，thearticleopstoggestios：fistlytoobelgageinteatiolationndlocaaio；sondlytose core of Qingdao's story.

Key Words： Qingdao; City image promotional videos; Soundscape; Keynote sounds; Signals; Sound marks

作为一座城市的代言人，城市形象宣传片用声音和影像展示了城市独特的精神和面貌，激发了人们对城市的无限向往和想象，向世界讲述着真实的城市故事。（剩余7144字）