文化经济学视角下新时代民族特色手工艺创新发展研究

——以水族马尾绣为例

中图分类号：G05 文献标识码：A文章编号：2096-4110（2025）04（a）-0056-05

Abstract：China'snationalcharacteristicsofhandicraftsareexquisite，richinprofoundnationalculturalheritage.Promotingethniccharacteristichandicraftslivinginheritance，creativetransformation，andinnovativedevelopmentisaninevitablerequintf comprehensiveruralrevializationandcommonprosperityHorsetailembroderyistraditionalcharacteristichandicraftofteSuiNationalityandanatioalintangibleultualritage.Afieldinvestigationfoundthattereresoeproblemsineurrntiovation anddevelopmentofhorsetailembroideryoftheShuintionalitysuchaslowlevelofproductdesigncreativity，lackofuiidstandardsforqualityevaluationandproductpricing，aswellasthenarrowsaleschannels.Thisarticleappliesthetheoryofculturaleco nomicsandisbasedonthetrendof traditionalconsumptiontransformationinthenewera.Fromthetreedimensionsof"people， "things"，and"industry"，itpropossountermeasuresandsugstiosforbeterineritanceandiovativedvelopmentofqatic ponytailembroideryfromtheaspctsofiheritorcultivatio，culturalandcreativeproductdsignanddvelopment，culturalre ation，andculturalindustryhiniprovement.Intenewradevelopmentofhandicraftswithnationalcharacteristicsshouldkep upwithhepaceoftetimes，respondtothechangesofthetimes，sotattotransforfromtraditiontomoderityandglowwithvialityin innovative development.

KeyWords：HorsetailEmbroideryoftheShuinationality;Ethnicgroup;Innovation;Culturaleconomics;SanduCounty;Newera

党的二十届三中全会强调，必须增强文化自信，激发全民族文化创新创造活力。（剩余6387字）