新时代文化创意产业讲好中国故事的策略

——基于日本内容产业发展的经验启示

中图分类号：G122文献标识码：A

文章编号：2096-4110（2025）04（a）-0090-07

Abstract：Theculturalandcreativeidustries representa profoundintegrationofcultureandtechnology，embodying bothationalsoftpowerandhardpower.Thispapefirstdiferentiatesculturalandcreativeindustriesfromculturalindustrisandcreativeindustries.Subsequently，itanalyzesthedevelopmentalmodelsandchalengesofJapan'sontent industry.TroughSWOTanalysis，the studysystematicallyevauatesChinasulturalandcreativeidustris，iglightingtheirdvantagesinculturalresouesitific inovation，andaketcale，hileientifingdiiencisiniovationapacityegioaldevelopntdisparitisndaktellectual propertyprotection.Itfurterexploresemeringopprunitisandextealtreatsconfrontingthesector.Drawinglessosfrom Japan'scontentindustryevolutionandconsideringChinascurrentdevelopmetalcontext，thispaperproposesstrategiesforcultural andcreativeindustriestopresentcompelingChinesestories：refiningthepolicyframework，cultivatingfavorablemarketeosystem， nurturinginterdisciplinarytalents，iprovinglegalframeworks，reinforcingculturalconfidence，acceleratingculturalinovatinnd digitaltransforatiofsteingabustidustrialosste，ndaligingithinteatioalsadads.hsecommedtiost propel industrial upgrading and contribute to building China intoa countrywith a thriving strong socialist culture.

KeyWords：Culturaland creativeindustries; Contentindustry;High-qualitydevelopment; International communication;Soft power; Comparative perspective

新时代，我国高度重视文化产业，强调要繁荣发展文化事业及相关产业，满足人民日益增长的精神文化需求，推动文化强国建设。（剩余9192字）