文化题材网络小说成功“出海”原因浅析
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Analysis of the Reasons for the Success of Cultural Online Novels "Going Abroad"
QUAN Liqin， PENG Ling
（School of Literature，Hunan Universityof Humanities，Scienceand Technology，Loudi Hunan，417oo，China）
Abstract：Withthecontinuousadvancementofcultural globalization，culturalnetwork novelshaveachievedgreatsuccesin overseasmarkets.Thesuccessful "goingabroad"ofculture-themednetworknovelsistheresultoftecombinedefectofvariusfactorssuchasuluralenviroment，eadersneedsanddigitalintellgencetechnologyFirst，teonfdentdomesticlturalio mentprovidesimpetusforthe"goingabroad"ofculture-themednetworknovels，andtheopeninterationalculturalenvironmentpro videsopportunitiesforits"goingabroad"；secondlytoeetthndsofoverseasreadersforoveltyntertainmentsthtic andemotionismporaoniofolualetwokovelstogbod"；tid，teiovtionofigialiteligenetolo gyhasimprovedthetraslatioeficiencyandqualityofnovels，romotedtheIdevelopmentandindustrialintegationofovels，and provideda guaranteeforthesuccesful"going abroad"ofculture-themedolinenovels.Thesuccesful"going abroad"of culture themednetworknovelsisnotonlyavividmanifestationofculturalself-confidence，butalsoatypicalcaseof technologenabledculturaltransmision.ThisphenomenonotonlyshowstheimprovementofChina’sculturalsoftpower，butalsoopensupanewpathfor Chineseculture togototheworld，andhasimportantimplicationsforpromotingthehigh-qualitydevelopmentofculturalidustry.
Key Words：Cultural theme； Onlinenovel； Goingabroad； Cultural environment； Reader needs； Digital inteligence technology
根据中国社会科学院文学研究所发布的《2023中国网络文学发展研究报告》数据显示，刀2023年底，中国网络文学在海外市场的营收超过40亿元，拥有约41万名海外网络作家和62万部海外原创作品，海外访问用户约2.3亿。（剩余6531字）