媒介仪式视域下冰雪文化跨文化传播研究

——以哈尔滨2025年亚冬会为例

打开文本图片集

Research on the Cross-Cultural Communication of Ice and Snow Culture from the Perspective of Media Rituals

—ACaseStudyoftheHarbin2O25AsianWinterGames

HU Xinyue

（Harbin University，HarbingHeilongjiang，15Oo86， China）

Abstract： The Harbin2O25 Asian Winter Games employed a three-level narative strategyof "extreme cold-extreme beautyextremewarmth"toconstructanewparadigmforthecross-culturaldiseminationoficeandsnowculture.Bydigitalltransforing traditionalnortheastemfolksymbolssuchasicelanternsandthe"icecutingsong"，theGameselevatedHarbinsceandsnowculture toadiscourserepresentingtheemotionalcommunityofAsia.Thispaper，basedonmediaritualtheoryandculturalsemiotics， conductsacontentanalysisandsymboldecodingofthopeningandclosingceremones，oficialpromotionalvideos，andriouo cialmedia platforms，toexplorethecross-culturalcommunicationpathwaysandmechanismsof iceandsnowcultureundertheempowermentofdigitaltechnology.Thestudyproposesacross-ulturalcommunicationparadigmof"symboltraslation-techological empowerment-emotionalresonance"，evealingthemechanismofelevatingiceandsnowculturalsymbolsfrom"regionalmemorycarriers"to "Asianemotionalbonds".Thisprovides the"Harbinsample"fortheglobal expresionof high-contextcultures.

Key words：Ice and snow culture； Asian Winter Games； Media ritual； Cultural communication； Cross-contextual communication； Chinese story

2016年3月，习近平总书记在参加十二届全国人大四次会议黑龙江代表团审议时首次指出：“绿水青山就是金山银山，黑龙江的冰天雪地也是金山银山。（剩余6872字）