互联网时代红色文化的创新性表达与传播研究

——基于拉斯韦尔的5W传播模式

Research on Innovative Expression and Communication Mode of "Internet + Red Culture"

—Based on Laswell's5W Propagation Model

BAO Hongying （The Party School of the CPC Putuo District Committee， Zhoushan Zhejiang，316OO0， China）

Abstract： Redcultureisaninexhaustiblespiritualsourceforus toovercome numerous dificultiesandcontinuouslyachievenew accomplishmentsonourjoumeyforwardInthecontextoftheInteret，redculturehasfurtherdemonstrateditsmulti-dimensional valueofthetis.Indepthdyofitsiovativeexpresndxplotionofastompoveiomationdcd influencehaveimportanttheoreticalvalueandpracticalsignificanceforstrengthening the"fourslf-confidence"andactivelyplaying arole neconomicconstruction.Terefore，basedonthelasicLasswell5Wcommuicationmodelframework，thispaperdeplyanalyzestheinovativeexpressonandommunicationofredculturefromfivedimensionsofommunicators，ontentcreativitydiantegration，audiecearacteristisndomuicatioeectiven.Reseachuggststhatiafortssouldedeto enhancehediseminationandifuenceofdulturalvalusfromfivespects，amelyiversfingthedisseminatiosubjectsnd coordinatingandinteractingfromtoptobotom；optimizingcommunicationcontentanderichcommunicationforms；usingdiverseand multidimensionalcommunicationmediatoconstructacomprehensivemediacommunicationmatrix；strengtheninguserthinkingand focus onuser needs；strengthening feedbackoncommunication efectivenessand establishamonitoringand evaluation mechanism.

KeyWords：Intemet；Redculture； Innovativeexpresion； Innovativecommunication； Laswell5Wpropagationmodel； Cultural confidence

红色文化蕴含着丰富的红色资源与厚重的文化内涵，作为我们前行征途上克服重重难关、持续赢得新成就的不竭精神源泉，展现出了无坚不摧的强大精神动力。（剩余5852字）