乡村振兴视域下短视频平台赋能都匀毛尖品牌建设的策略研究

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中图分类号：F327 文献标志码：A 文章编号：2096-9902（2025）18-0101-0

Abstract：ThisstudymainlyexplorestheempoweringroleofShortVideoplatforminDuyunMaojianbrandbuildinginthe contextofruralrevialization.ThispaperexpoundsthechallengesandoportunitiesfacedbyDuyunMaojian，andconductsan in-depthinvestigationandanalysisofDuyunMaojian'splantingarea，salesmarket，andbrandstatus.Thisarticlepointsout severalinerentproblemsineoperationofhortVideoplatforms，includingcontenthomogezationackofprofessioaleams， vaguebrandpositioing，andecetrfccompetitionAsetofoptimzationstrategiesisproposedcludinginovativontent planing，strengtheningtalentdevelopmentandrecruitment，clarifyingbrandpositioning，andrationaluseofdataandtechnical resources.These measuresaim toenhancetheinfluenceandcommunicationefectof Duyun Maojian brandonthe Short Video platform，promotethevigorousdevelopmentoftheteaindustry，contributetoruralrevitalization，andinheritandpromoteChina tea culture.

Keywords：DuyunMaojian；shortvideoplatform;promotingbrandbuilding；optimizationstrategy;ruralrevitalization

在数字化浪潮席卷的当下，短视频平台已成为信息传播与品牌塑造的前沿阵地。（剩余8273字）