“特种兵”式旅游者的主观幸福感研究

——基于推拉动机理论

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中图分类号：F592 文献标识码：A 文章编号：2095-6916（2025）23-0169-04

Subjective Well-Being of “Special Forces-Style" Tourists

- APush-Pull Motivation Theory Perspective

Zhou Jie Xiao Lunsheng （KashiTechnicianInstitute，Kashi844000）

Abstract：Basedonthepush-pullmotivationtheory，thisstudyconstructsanintegratedmodelof“push-pullmotivation—touristsatisfaction—subjective well-being” to explore the phenomenon of“Special Forces Style”tourism. A mixed-methods approach was used， whichinvolvedepthiterviesitlgesuentsih“Specialrctltouxpercetdentifotiaioal sions，along with 423 valid questionnaires collected online and offline （ 52% from the 18-25 age group， 45% students）. SPSS 27.0 and AMOS26.Owereemployedforfactoranalysisandstructuralequationmodelingtests.Thefindingsshowthat：（1）Pushmotivationcludes fourdiensions：self-actualizationcompetenceimprovement，noveltyseking，andeficienttravel，whilepullmotivationcosistsof tourismevironent，aractiolayoutandulturallandscape;（2）othpushandpullmotivatioshavesifcantpositivetstou istsatifaction;（3）othtpftivationeertadirectpitivetonsjectivewelleing;（4）ouristsatisfactioplaatial mediating role between motivation and well-being.

Keywords：push-pull motivation;subjective well-being;tourist satisfaction;“Special Forces-Style”tourism

传统大众旅游以休闲放松为核心目标，而近年来兴起的“特种兵”式旅游则以大学生等年轻群体为主体，强调在有限预算和时间内实现景点覆盖最大化。（剩余5464字）